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About Us

We understand Philadelphia's unique real estate needs and tastes

About Us

The buying and selling of real estate is not a new business. Agents and agencies have been perfecting techniques to help clients buy and sell real estate for many years.
What makes a good agent is someone that concentrates on learning and, utilizing, what is already known as effective ways to assist clients.
My marketing model is based on satisfied customers. Happy customers are an incredibly simple way to grow a business. I continue to learn my craft, enjoy spending time with clients, and everything else falls into place.


I love living in Philadelphia, and I think it is a great place to live.

Real estate allows me to be part of the city and to participate as it improves year after year.

I’ve had the opportunity to be inside of a home on every block in the neighborhoods, adjacent to Center City.

From River to River – there isn’t a block or neighborhood I haven’t had a chance to get to know.

Philadelphia has advantages, that no other city has, and I feel lucky I get to raise my family here. I’m glad I’m in a business that is so directly part of this city.

Joe did an amazing job helping us look for a house. It’s really clear to us that Joe not only has vast experience but has translated that into true expertise and superb client service. At the basis of his service is an ever present system that seems to guide the entire process
Jeanne and Peter, Old City
Very Good At What He Does
No matter whether the real estate market is booming or struggling you need a realtor who will put their client's best interest first and who will work tirelessly to bring together the best outcome. Joe "brought to the table" those qualities and without hesitation
Denise, Pennsport
We will seek his professional expertise to once again represent our interests.
In a struggling market he worked diligently to find a buyer for our property and put our best interest first. We will certainly have him represent us again. I recommend Joe enthusiastically.
Chris, Fishtown
Our experience with Joe was outstanding.

Meet Our Philadelphia's Agents

Joe White

Real Estate Agent
Owner of

Nipa Sarker

Our behind the scenes team member, Nipa maintains our ever-developing system of technological selling tools.

Carolina Salcedo

Graphics | Marketing
Is it true that packaging is everything? Carolina gives our team and our client' homes a great face!

Scott Frederick

Team Photographer
Scott Frederick's artistic work has been purchased by MTV VP and the star of HGTV show "The Stagers" photography. His real estate photography has ranged from 2013 Sotheby's Calendar and has had interest in his real estate work by HGTV's Hit Shot "Selling New York". | (267) 252-9084

Carol Forman

Team Photographer
Carol's work includes independent films, music videos, industrial films and commercials. Of course her real estate photography is an important part of our continued sucess as Philadelphia's top home selling team.

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